🎯 Project Objective
Create a platform that bridges the gap between ordering digital services and their execution: from website development and ad launches to financial reporting and analytics — without scattered chats, spreadsheets, and lost documents.
Result: a product where businesses get not just services, but a managed process with transparent KPIs, timelines, and a single entry point for all tasks.
🔧 Technology Stack
The project is built on a scalable architecture that ensures reliability and flexibility:
Ruby on Rails — the platform core:
- Modular service management system: website, advertising, SEO, mobile app
- Flexible role-based model for clients, managers, and executors
- Integration with external services: Yandex Direct, Google Ads, CRM, payment gateways
PostgreSQL — structured data storage:
- Project profiles with task history, documents, and financial operations
- Template library: landing pages, forms, content plans, reports
- Real-time analytics slices by traffic, leads, and conversions
RabbitMQ — asynchronous processing:
- Queues for generating documents (contracts, acts, invoices) after payment
- Background synchronization of data with advertising dashboards and analytics services
- Notifications about task status and new platform features
React Native — mobile application:
- Single codebase for iOS and Android with dashboard access
- Real-time project management: approving layouts, budget control, team chat
- Push notifications for important events: ad launches, report readiness, subscription expiration
✨ Key Platform Features
Profit-Focused Services
- Website development: landing pages, corporate portals, e-commerce stores with SEO-friendly structure
- Mobile applications: design, integrations, publication in app stores
- Promotion: technical SEO, contextual advertising, targeted ads, and SMM strategies
Unified Dashboard
- Website and form builder: create pages without involving developers
- Financial module: service payments, downloading acts and contracts, transaction history
- End-to-end analytics: evaluating channel effectiveness by leads, sales, and ROI
Management Tools
- Time tracking: logging time by tasks and project stages
- Marketing planning: launching activities with transparent result tracking
- AI assistant: generating ideas, copy, and hypotheses for ads within subscription limits
Transparent Process
- 4 steps to results: registration → service selection → payment → execution monitoring
- Real-time task statuses: from "in progress" to "paid"
- Documentation and guides: quick start without waiting for support
💡 Technical Implementation Highlights
- Modular architecture: each service direction is isolated, enabling independent functionality scaling
- Data security: encryption of financial information and strict access control for documents
- Analytics caching: faster dashboard loading through pre-aggregated metrics
- Integration layer: unified API for connecting new advertising platforms and analytics services
- Offline mode in the app: viewing project history and documents without network connection
🚀 What This Delivers to Clients
- Time savings: all tasks, documents, and reports in one interface
- Transparency: clear timelines, costs, and efficiency metrics at every stage
- Control: ability to influence the process and make edits without lengthy approvals
- Scalability: from launching a landing page to comprehensive digital business support
- 24/7 support: assistance with setup, analytics, and campaign optimization
- frankslab.ru