🎯 Project Objective

Create a platform that bridges the gap between ordering digital services and their execution: from website development and ad launches to financial reporting and analytics — without scattered chats, spreadsheets, and lost documents.

Result: a product where businesses get not just services, but a managed process with transparent KPIs, timelines, and a single entry point for all tasks.

🔧 Technology Stack

The project is built on a scalable architecture that ensures reliability and flexibility:

Ruby on Rails — the platform core:

• Modular service management system: website, advertising, SEO, mobile app
• Flexible role-based model for clients, managers, and executors
• Integration with external services: Yandex Direct, Google Ads, CRM, payment gateways

PostgreSQL — structured data storage:

• Project profiles with task history, documents, and financial operations
• Template library: landing pages, forms, content plans, reports
• Real-time analytics slices by traffic, leads, and conversions

RabbitMQ — asynchronous processing:

• Queues for generating documents (contracts, acts, invoices) after payment
• Background synchronization of data with advertising dashboards and analytics services
• Notifications about task status and new platform features

React Native — mobile application:

• Single codebase for iOS and Android with dashboard access
• Real-time project management: approving layouts, budget control, team chat
• Push notifications for important events: ad launches, report readiness, subscription expiration

✨ Key Platform Features

Profit-Focused Services

• Website development: landing pages, corporate portals, e-commerce stores with SEO-friendly structure
• Mobile applications: design, integrations, publication in app stores
• Promotion: technical SEO, contextual advertising, targeted ads, and SMM strategies

Unified Dashboard

• Website and form builder: create pages without involving developers
• Financial module: service payments, downloading acts and contracts, transaction history
• End-to-end analytics: evaluating channel effectiveness by leads, sales, and ROI

Management Tools

• Time tracking: logging time by tasks and project stages
• Marketing planning: launching activities with transparent result tracking
• AI assistant: generating ideas, copy, and hypotheses for ads within subscription limits

Transparent Process

• 4 steps to results: registration → service selection → payment → execution monitoring
• Real-time task statuses: from "in progress" to "paid"
• Documentation and guides: quick start without waiting for support

💡 Technical Implementation Highlights

• Modular architecture: each service direction is isolated, enabling independent functionality scaling
• Data security: encryption of financial information and strict access control for documents
• Analytics caching: faster dashboard loading through pre-aggregated metrics
• Integration layer: unified API for connecting new advertising platforms and analytics services
• Offline mode in the app: viewing project history and documents without network connection

🚀 What This Delivers to Clients

• Time savings: all tasks, documents, and reports in one interface
• Transparency: clear timelines, costs, and efficiency metrics at every stage
• Control: ability to influence the process and make edits without lengthy approvals
• Scalability: from launching a landing page to comprehensive digital business support
• 24/7 support: assistance with setup, analytics, and campaign optimization
• frankslab.ru